“Virtual World” Fundraising vs. Real World Fundraising
Virtual worlds and philanthropy can they really mix? Non-profits are now turning to virtual worlds, namely Second Life to assist in fundraising efforts. Fundraising for various charities has proven successful, some of the more well known charities such as Relay for Life, St. Jude’s Hospital and the American Cancer Society have already set up virtual world fundraising campaigns. A walk-a-thon in cyberspace, the Second Life Relay for Life charity is now in its 4th year and perhaps the best proven
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“Virtual World” Fundraising vs. Real World Fundraising
